It’s as well known as the famous sausage sizzle, but Bunnings is slowly getting rid of one of the things it is most famous for.
“Lowest prices are just the beginning …” is, well, ending. At least for now.
Another retail expert said it was a smart move as most Australians wouldn’t even notice its removal and it allowed the company to focus on other selling points.Source:News Corp AustraliaUntil recently, the front wall of all Bunnings stores carried the slogan superimposed on a graphic of a red hammer.
The company said it was focusing instead on three key messages to shoppers: “Lowest prices, widest range and best service.” Mr Schneider said the slogan had been relegated because customers knew Bunnings had low prices, so they were putting a bigger emphasis on the online offer. The retailer has been a laggard in the online space and is only now beginning to offer a full transactional website.“It hasn’t been retired. It will be used periodically when we choose in our marketing creative,” he said.
Mr Collinge, who is in Australia to speak at a conference organised by rival Mitre 10, told news.com.au the growth of online was making it harder for Bunnings to be the lowest-priced option. The small print of Bunnings’ price guarantee does concede the firm “can’t always be the lowest at every instant on everything” and will price match.
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