'Buy less but buy better': How online thrift stores are changing the fashion industry

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'Buy less but buy better': How online thrift stores are changing the fashion industry
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The fashion industry is now changing, with dedicated thrift and vintage stores running online at the forefront of the evolution. 9News

Over the last ten years, thrifting has grown from Salvation Army drop-off boxes to Instagram accounts dedicated to reselling vintage clothes.

So she turned to thrifting instead. Sifting through piles of clothes at markets and op shops paid off - and she quickly realised she could sell rare items she found while thrifting.  "That was it, in 2012 that was the big social media platform to promote a fashion business on," she said. The store is completely run online, with the rare pop-up shop appearing every so often. When Cara Mia Vintage started, it was one of the first vintage stores to break through to the online market."I have experimented with other apps, I think the best way to do it is to maintain your own website and to use Instagram as a promotional tool," she said.

"Social media has made it easier for people to access affordable and second-hand fashion," Weinstock said.

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