The controversial Australian reality show is an enjoyable window into the weird little lifestyles of the rich and would-be famous
during the devastating floods that unfortunately coincided with the show’s launch. Even the cast had issues with its marketing, some taking offence at being described in a press release as “celebrity-adjacent-adjacent influencers”.
‘What exactly is Byron Baes? After four episodes, it’s hard to tell exactly’: Elle Watson in Byron Baes.
Rather than featuring people who want to use reality TV as a gateway to the influencer industry, Byron Baes foregrounds those who already consider themselves influencers, or at least influencer-adjacent . There’s none of that thin layer of pretence of being “here for the right reasons”.
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