Can’t buy me love: The rise of billionaire celebrities and why they can’t win over the public
Starring in hit movies, singing a chart-topping song, writing a bestseller, winning Olympic gold or even starring in a viral TikTok video, there are many roads to celebrity and winning the adulation of the masses in 2022.
All of them are household names largely thanks to their fortunes, and all of them are regular recipients of headlines they would rather not have. Bezos certainly falls into the category of unlimited fortune. Forbes ranked him this year as the second-richest human on the planet, with a staggering $243 billion.He trails behind the world’s richest individual, another fully-fledged celebrity, Tesla founder and Mars enthusiast Elon Musk. He’s currently sitting atop a $312 billion mountain of dough and generates more headlines than Kim Kardashian.
Gina Rinehart, one of the biggest sponsors of Australian sport, is probably better known for the bitter family feud with her own children that has lasted decades.
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