NBCUniversal is to expand its One Platform advertising, technology, data and measurement system further into global markets through an alliance with international broadcast and tech partners. The m…
advertising, technology, data and measurement system further into global markets through an alliance with international broadcast and tech partners.International partners include Atresmedia from Spain, Bell Media from Canada, Channel 4 from the U.K., Mediaset from Italy, Seven West Media from Australia, Sky Media from the U.K.
In 2022, NBCUniversal reported that advanced advertising campaigns — which use data and digital capabilities to increase the precision of ads —made up more than one-third of its overall streaming and digital sales. “Through cross-industry partnerships with leading programmers, we hope to build a more scalable TV advertising ecosystem for the benefit of all participants.”
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