Century 21 is betting that the experience of bargain hunting as a full-contact sport will still hold all the appeal it once did. heybonanos writes
Photo: Patti McConville/Alamy Stock Photo We all know New York City retailing is in grim shape. The pandemic cemented people’s online buying habits, the rent is too damn high, and Amazon can underprice almost everything. There are empty stores on every block. The retailers that seem to have any kind of future tend to be those offering experiences, wherein real-life browsing trumps the kind you can do in Chrome.
Certainly almost nowhere turned high-fashion odd-lot shopping into more of an experience than Century 21. Regular customers developed their own ways of navigating the building’s odd multistory layout, and the drop-by-every-two-days-to-see-what’s-come-in, try-it-on-right-there-in-the-aisles ethos of the place could yield amazing rewards, some of which were labeled “Prada.
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