In an interview with ZenithWatches CEO, Julien Tornare discusses the possibility of digitalisation, sustainability programs and the future of Zenith watches.
was already starting when I joined. It was the contemporary aspect of the brand and was very important that we rejuvenate the brand. However, the Chronomaster is the essence of Zenith. Everybody knows Zenith because of the El Primero and its high frequency.
We showed them 2022 will be busy as with the coming years but it was for the good and not for the bad. The guys had a rising motivation and that’s the most important. I’m someone trying to transmit my energy and passion to my staff, I think this is something they appreciate.READ MORE:Zenith made a bold move to remove gender tags for its watches.
In watches, I believe we are the first to remove gender tags and I’m very happy about it because I think that’s the future.Zenith’s foray into sustainable watchmaking sees the brand team up with Nona Source for upcycled straps. Are there plans to use recycled materials in other parts of a watch such as the watch case or movement?
Again, we can’t say we are in the 21st century and ignore it. A good example is our e-commerce platform — we kicked it off very quickly and are moving very fast. But you can’t do everything at the same time. Before going into e-commerce, I’ve been observing and learning how we can do it the best way. Today we get proposals and offers formetaverse
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