Gueikian succeeds the company’s former president/CEO, James Curleigh.
“I have had the opportunity to work closely with Cesar as we have rebuilt Gibson over the past five years,” said Gibson Brands chairmanin a statement. “He has established a remarkable track record at Gibson, shaping our product, our marketing, our artist relationships, and many of our important growth initiatives. In addition, Cesar has an extraordinary personal passion for music, and for Gibson guitars in particular.
Gueikian added in a statement that he’s “honored and humbled” to take on the role: “The support from our board, team, artists, and fans has been overwhelming and I look forward to continuing the work we started with our leadership team, who always challenge me to be better. We have an epic history in music, which comes with responsibility, and we are constantly asking ourselves how to be more relevant and leverage our iconic past to be more creative the older we become as a brand.
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