Research ‘exposes litany of misleading claims’ by household names, including Coca-Cola and Unilever
Claims about plastic packaging being eco-friendly made by big brands, includingThe Changing Markets Foundation says claims that companies are intercepting and using “ocean-bound” or “recyclable” plastic to tackle the plastic pollution crisis are some of the most common examples of greenwashing.
“The industry is happy to gloat its green credentials with little substance on the one hand, while continuing to perpetuate the plastic crisis on the other. We are calling out greenwashing so the world can see that voluntary action has led to a market saturated with false claims.”says claims by Kim Kardashian’s clothing company Skims on its compostable underwear packaging, which states “I am not plastic”, are undermined by the small print saying the product is plastic type 4 or LDPE .
The report singled out Tesco for its claims that its flexible plastic packaging is new, improved and “recyclable”. But to be recycled, customers have to take the packaging back to larger stores – and even then it is unlikely to be recycled. Instead, it will almost certainly be exported, incinerated or sent to landfill, the report says.
The examples show brands are presenting materials and selling products claiming they are better for the environment when they are either difficult to recycle, not recyclable at all, or are using just a small fraction of “ocean-bound” plastic collected through various clean-ups.
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