Cody Simpson wants to be king of the pool but a Prince of fashion | Damien Woolnough
The chlorine is barely rinsed from swimmer Cody Simpson’s cropped blond hair after the Commonwealth Games, and he’s already diving into another venture.
“I am 100 per cent committed to swimming 24/7,” Simpson says. “But if that was the only thing on my mind I would probably get a bit lost in it.” The range is promoted as environmentally conscious, with a focus on organic cottons, recycled polyesters and compostable packaging as well as working with ethical factories.
Style evolution. Cody Simpson attends the Forever 21 Times Square opening, New York, 2010; the iHeartRadio Music Awards in California, 2016; In Tribeca, New York, 2019.Part of the reason that tailored jackets, and the printed shirts Simpson created for former pro surfer Luke Stedman’s label Insted We Smile in 2016 are absent from the collection is the new laid-back approach to life he has adopted alongside girlfriend and champion swimmer Emma McKeon.
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