Coles is to pay more than $5 million to Norco dairy farmers after it was found it had not passed on the full amount of a milk price rise.
Supplied: FacebookColes will pay over $5 million to Norco dairy farmers after it was found it had not passed on the full amount of a milk price rise, despite claiming it did in a marketing campaign.The ACCC said Coles reduced its payments to Norco below the 10 cents a litre promised
The ACCC's investigation focused on claims that when an unrelated 6.5 cents per litre increase commenced on April 1, 2019, Coles reduced its payments to Norco under the 10 cents per litre retail price increase from 10 cents per litre to 3.5 cents per litre. Norco supplies milk to Coles for its Coles branded milk, and also produces milk bearing the Norco brand, which is supplied at several of Coles' stores."We were fully prepared to take Coles to court over what we believe was an egregious breach of Australian consumer law," ACCC Chair Rod Simms said.
In a statement after the ACCC announcement, Coles painted the move as helping farmers"cope with the impact of drought".
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