Social media posts attached to unsupported theories spread – despite evidence contradicting them
The Princess of Wales might have hoped her admission about her cancer diagnosis would put an end to the speculation about her.
There were 400 mentions of the hashtag on big social media platforms on Sunday, higher than the previous peak of 373 the previous weekend, according to BrandMentions, a company that monitors the spread of hashtags and keywords online. It is most prominent on X, followed by, which has been viewed more than 200,000 times since it was posted on Sunday, claims the princess’s video could have been manipulated and also refers to the use of “AI imagery”.
Whitney Phillips, an assistant professor of digital platforms and ethics at the University of Oregon in the US, said social media users pushing these theories can also be doing it for entertainment. “It’s an opportunity for regular people on the internet to play at conspiracy theories,” said Joe Ondrak, a senior analyst at Logically.“The mainstream media has excessively propagated this narrative, and consequently, every single news outlet should now take responsibility, express regret, and offer apologies to Princess Kate and her family, and grant them the privacy they deserve,” said Joe Benarroch, head of business operations at X.
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