The yule tide is turning. A growing social trend against excessive consumerism is making Christmas less commercial than it used to be - and retailers are feeling the pain | niltiac
Christmas shopping is still worth about $10 billion a year to the Australian economy but consumers are embracing second-hand shopping, swapping quantity for quality, and spending judiciously in sales.Retail analyst Shoppertrak says the biggest shopping day in Australia this year will be Boxing Day, followed by "Super Saturday" on December 21, December 19 , December 20 and December 22 .Business analyst IBISWorld predicts Christmas retail spending will grow 1.
"This Christmas my philosophy is buy sustainable, second-hand or make it myself - no debt Christmas!" said Kimerlie Sattler from Shellharbour in the Illawarra. Geoff O’Malley from the Northern Rivers said: "We're doing more eco, useful and practical, online, cash and homemade gifts. Any kind of sale is great, including Black Friday because cost is an issue around Christmas."Some of the spending is shifting, with online retailers continuing to see strong growth and events such as Black Friday and Cyber Monday gaining traction in Australia.
"We have seen spikes in spending at the time of the Black Friday sales in the previous years but they have been much smaller in size, averaging around 28 per cent," Ms Clifton said."More people are buying online as every year goes by so we can ride the wave of that," Mr Nash said. "Amazon is doing a lot of advertising so they're driving a lot of people online … and we benefit from that.
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