The success of 'Barbie' has seen toy company Mattel plot a new slate of movies based on its products. Another business you wouldn’t necessarily expect to make big move into the entertainment space is crayon company Crayola
Overseeing Crayola Studios is Crayola’s EVP Marketing Victoria Lozano with support from Goatfish Agency, which was founded by Rick Glankler, Fremantle’s former President and General Manager Kids & Family Entertainment. Crayola’s sister company Hallmark Media will also support the initiative.
Lozano said, “As world leaders in creative self-expression, the establishment of Crayola Studios is a logical next step for us, it builds on plans announced last year to develop entertainment content that inspires and nurtures the next generation and helps them develop lifelong creative mindsets. Our unique perspective offers an exciting opportunity for the industry as it searches for stand out new and trusted content that has creativity at its heart.
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