Influencer marketing platform company CreatorIQ is acquiring analytics provider Tribe Dynamics in a deal worth around $70 million, sources tell Variety. For marketers, the deal combines Tribe Dynam…
VarietyFor marketers, the deal combines Tribe Dynamics’ analytics and benchmarking solutions — which have focused on beauty and fashion brands — with the ability to make those insights actionable through CreatorIQ’s Creator Intelligence Cloud, according to the companies.
CreatorIQ says the two companies combined have more than 450 customers and 250 employees worldwide. So far in 2021, Tribe Dynamics has seen new bookings more than double year-over-year, according to the privately held companies. Begley, who is president of Tribe Dynamics, called the merger “a profound opportunity to create standards for the entire influencer marketing sector.”
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Antivaping Campaign Highlights Mental Health by Pitching ‘Depression Sticks’Truth Initiative's marketing campaign “We’re Messing With Your Heads' aims to convince teenagers that there's a correlation between nicotine products and anxiety and depression
Read more »
From K-pop star to entrepreneur: Former Girls' Generation member shares her new plansWith over 9.9 million Instagram followers to her name, being a social media influencer proved to be a full-time commitment for the former K-pop star Jessica Jung.
Read more »
Opinion | Can social media help solve Gabby Petito's case?Katie S. Phang: How realistic was the social media portrayal of Gabby Petito’s life?
Read more »
David Permut Acquires Rights To Joanna Hodgkin’s ‘Tell Me Who I Am’ For Narrative AdaptationEXCLUSIVE: Oscar nominated Hacksaw Ridge producer David Permut has scooped up the rights to produce the narrative adaptation of Alex and Marcus Lewis’ gripping true story which was chronicled in Jo…
Read more »
Inside a travel influencer's $44,000 condo in Detroit, MIJessica Nabongo, 37, lives in a 1-bedroom condo in Detroit, MI. She bought this apartment for $44,000 in cash in late 2020.
Read more »
EXCLUSIVE: Macy’s, Guess, Beauty Brands to Take Part in Coresight’s Holiday Livestream EventThe October affair is the research firm’s attempt to encourage livestream shopping Stateside.
Read more »