Cricket Australia has shunned international interest and agreed to a multi-million-dollar contract extension with its current broadcasters
News Corp reports the new contract spans five years and will begin when the current deal expires in 2024.
But it is understood CA felt neither Paramount Plus, nor its struggling free-to-air affiliate Network Ten, could match the reach of the current broadcast hosts. Paramount Plus has yet to disclose its own figures but August estimates from market research specialist Roy Morgan placed the platform’s local subscriber base at around 400,000.
The new deal signals a burying of the hatchet for CA and Seven after the network took CA to the Federal Court seeking to terminate the last two years of its current six-year contract over alleged breaches.
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