Daimer to rebrand as Mercedes-Benz AG from tomorrow
Daimler CEO Ola Källenius also hopes the move will potentially unlock shareholder value and “unlock the full potential” of both companies as leaders in automotive innovation.
Daimler is currently worth around €77 billion , but Källenius didn't suggest a specific valuation target for the firm. Daimler's shift to electric vehicles is already well under way. Its all-electric EQ range already contains six models: the EQC SUV, the EQA and EQB crossovers, the EQS limousine, the EQV MPV and the soon-to-arrive EQE saloon.
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