Deepfake videos have failed to disrupt election campaign as some predicted, instead existing as obviously fake memes
A screengrab of the deepfake video. Most people seeing AI-generated content seem impressed by the slickness while spotting that they are fakes.A screengrab of the deepfake video. Most people seeing AI-generated content seem impressed by the slickness while spotting that they are fakes., appearing on screen as a gaming livestreamer, is commentating as he plays Minecraft.
A mildly exasperated spokesperson for Farage confirmed that the video was “of course” not real and the Reform party leader had not been spending the campaign livestreaming Minecraft commentary.The spokesperson’s reaction sums up the role of deepfake videos during this general election, as they so far fail to cause the disruption that some had predicted before the campaign.
Most users seem simply impressed by the slickness in making the AI-generated video, while spotting they are fakes. Or as one much-liked comment on the Farage video puts it: “Old people are going to get fooled by ai.” “We’ve seen a lot of examples on Twitter, for example, of people engaging and sharing pretty simply-made misleading content that they want to believe is true or aligns with what they strongly believe in.”
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