A cheeky, expletive-ridden private tourist campaign seeking to shock defiant travellers into staying at home during COVID-19 has taken off on social media
– and sparked the sale of online merchandise.Art director Guillermo Carvajal with the Apollo Bay image: "Stay the Absolute F*ck Away".But councillors and business leaders in some of the 10 towns showcased are not amused by slogans such as, for Apollo Bay, "Stay the Absolute F**k Away".
An image from Mansfield’s main street says: "It will be literally breathtaking if you a**eholes don’t keep your distance from Mansfield".Mr Carvajal said he and Mr Wheeler acted out of frustration and fear at seeing people leave town as COVID-19 cases soared.The pair have nowto sell mugs, T-shirts, stickers and towels, with plans to donate proceeds to charity.Credit:"We need one for Warrnambool and the Great Ocean Road," said a woman.
He said Lakes Entrance had suffered from the summer bushfires and COVID-19 but still welcomed visitors. Apollo Bay Chamber of Commerce president Bob Knowles said the images were an attempt to amuse but misguided."I don’t think it’s appropriate to tell people to f--- off, in any circumstances," Mr Knowles said. "I think it’s misguided and these people don’t understand the huge importance of the visitor population to small marginal towns."
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