The U.S. Justice Department filed its second antitrust lawsuit against Google in just over two years, this time targeting its advertising business. CNBC
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"Google would no longer have to compete on the merits; it could simply set the rules of the game to exclude rivals," they allege. They also claim Google acquired other companies, including its 2008 acquisition of publisher ad server DoubleClick and and a"nascent ad exchange" that would become Google's AdX, to grow its power in the market and"set the stage for Google's later exclusionary conduct across the ad tech industry."
"In effect, Google was robbing from Peter to pay Paul , all the while collecting a hefty transaction fee for its own privileged position in the middle," the enforcers allege."Rather than helping to fund website publishing, Google was siphoning off advertising dollars for itself through the imposition of supra-competitive fees on its platforms.
The DOJ Antitrust Division's progressive chief, Jonathan Kanter, had recently been cleared to work on Google-related matters,
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