Donald Trump returns to Iowa planning for more disciplined campaign.
A month before Iowa's 2016 presidential caucuses, mountains of so-called pledge cards sat in the corner of Trump's suburban Des Moines state headquarters.
As Trump returns to Iowa on Monday, he and his team are aiming for a more disciplined approach. They are particularly focused on building the data and digital engagement he will need to persuade Iowans to traipse through the cold and snow early next year to participate in the caucuses. Early polls show Trump remains widely popular among Iowa Republicans, though views of the former president have slipped somewhat since he left the White House. Now, 80% say they have a favorable rating of Trump, down slightly from 91% in September 2021, according to a Des Moines Register/MediacomThe poll found DeSantis also gets a rosy review from Iowa Republicans, with 74% saying they have a favorable rating.
The dynamics make the stakes particularly high for Trump in Iowa. As a former president who boasts of his standing atop the GOP, he can’t afford even a narrow loss in the contest that kicks off the nomination process.
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