Drake's feud with Kendrick Lamar has reached a new level, with Lamar using his Super Bowl performance to directly attack Drake. The incident has drawn significant attention and criticism, leaving Drake struggling to regain control of his public image.
Drake has found himself in a humiliating situation, both publicly and professionally. His feud with Kendrick Lamar has escalated to the Super Bowl stage, where Lamar used his performance to directly target Drake and his alleged past actions. Lamar's guest SZA, a frequent collaborator with Drake , added another layer to the drama. The crowd's enthusiastic chants of Lamar's lyrics referencing paedophilia have only amplified Drake 's predicament, exposing him to a wider audience.
While Drake hasn't publicly responded to Lamar's attacks, crisis PR expert, Beeching, suggests silence is his best course of action. She believes Drake should avoid a direct confrontation, as any defensive response would likely backfire. Beeching advises Drake to reframe the conversation by focusing on a different aspect of his brand, perhaps leaning into his pop or R&B influences, rather than trying to reclaim his rap credibility. She cites Taylor Swift's successful strategy after her feud with Kanye West and Kim Kardashian, where she strategically retreated from the public eye before returning with a powerful album that addressed the controversy on her own terms. However, Drake's recent releases, including three pure rap tracks and a freestyle lamenting the loss of friends due to the feud, suggest he's doubling down on his rap persona, potentially exacerbating his current image crisis
DRAMA FEUD MUSIC RAP SUPER BOWL PUBLIC IMAGE KENDRICK LAMAR DRAKE
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