Difficulty of cycling in suit and leather shoes is one reason casual footwear has gone corporate in the Netherlands
Wouter de Wit was polishing his six pairs of leather shoes, ready for a new job in Amsterdam’s business district, when he received a text message from his new boss.
According to Statistics Netherlands and FD Research, the number of shoe shops in the Netherlands has halved from 3,400 in 2012 to 1,660 in 2024. Meanwhile, such as the loss-making Van Lier, say that sales of sneakers last season made up 60% of revenues, when once it was 10%.Wouter de Wit’s boss told him he should wear trainers for his new role in Amsterdam’s business district.
“Also, that classic brown shoe-blue suit look broke down about the same time that you didn’t have to wear a tie to work … and this white trainer thing just took over. The casualisation of our footwear has led to an explosion of styles: people are expressing themselves in sneakers. And even if it’s the all-white classic, the detail level is really high.”, a Dutch etiquette specialist for business.
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