E.L.F. Is Dropping a Makeup Collection With Nabela Noor — Here’s Everything We Know

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E.L.F. Is Dropping a Makeup Collection With Nabela Noor — Here’s Everything We Know
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  • 📰 Allure_magazine
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For starters, you're going to want everything.

Launching October 6, the E.L.F. x Nabela Noor collection is all about celebrating Noor's heritage and individual beauty. She explains this on Instagram in aabout the collaboration with the drugstore giant and what it ultimately means to her.

Next to a gorgeous campaign photo for the collection, Noor muses: "A Bangladeshi-American, plus sized, Muslim girl has her very own makeup collection with @elfcosmetics. A collection celebrating her South Asian heritage and individual beauty. ⁣I wouldn’t believe anyone if they told me those sentences growing up. I can confidently say that younger Nabela would have felt less like an outsider if this existed throughout my adolescence.

Elaborating on what a major milestone this is for her, Noor continues, "When my henna used to be laughed at as being 'weird,' it will now be front and center everywhere. My full face and cheeks were mocked for being 'huge' and will now be blown up on posters and images for the world to see.

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