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Is this the start of a so-called X-odus? The Guardian on Thursday announced it was going to stop posting on X, formerly called Twitter, over “long-standing concerns” about far-right conspiracy theories and racist content on the site. The media outlet said it was taking the stance and was prepared to say goodbye to its 27 million followers, a big call in a tough media landscape.
He bought the company for $68b back in 2022, with Investment giant Fidelity, now valuing it at $14b. It has also shed users with research firm Similarweb finding a significant drop in engagement, with an overall 20 percent drop in active users since 2022. Still, Musk is showing no signs of shifting tactics. The day after Donald Trump won the election, Musk posted to his 204 million followers, “You are the media now”.
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