In just 24 hours since being shared, the ad posted to the brand's YouTube channel has amassed more than 2.2 million views.
The holidays are here and the barrage of advertisements has begun, but one brand is standing above the rest for their powerful message this season.
In this year's highly anticipated ad, the brand has launched"The Beginner" which shares the story of a family preparing to welcome a child in foster care — but the viewer doesn't know that at first. A cover of Blink 182's"All The Small Things" by Mike Geier begins to play as the man's efforts progress through more falls and skateboard-related injuries through the Christmas season.
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