Aperol Spritz is so last year. Zoncello limoncello spritz and local sparkling wine are on the summer drinks hit list.
Forget the deep orange Aperol spritz that saturated social media feeds last summer, this year it’s all about brightZoncello was a surprise runaway hit from Zonzo winery in the Yarra Valley, a blend of prosecco and lemon liqueur which has sold more than a million bottles since its release early last year.
“They’re making really refreshing wines, and bright and appealing to younger consumers. I’m talking about guys like Rieslingfreak in the Barossa, Tim Adams in the Clare Valley, and Pizzini in the King Valley. They make those really lovely, vibrant, fresh, accessible styles, which is in the same palette direction as some of the sort of things like limoncello,” he said.
“There are all sorts of products that gives a social connection, people having that connection back to the celebrity or the experience and then wanting to enjoy the product that’s associated with that,” Mr Donohue said. “Consumers want a bright, sunny day and a beautiful drink. I think we can expect to definitely see that trend play through the summer.”is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club.
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