Mark Zuckerberg follows Elon Musk’s lead in introducing fee for blue ticks, as Twitter gets set to charge for 2FA via SMS
, Meta said it would rely on government ID documents to prove the identity of verified accounts, to avoid the embarrassment of accounts impersonating people and brands – as happened when Twitter initially rolled out its paid verification service.The service would not be available to businesses at this stage,The increased visibility of posts from verified users would “depend on a subscriber’s existing audience size and the topic of their posts”, the company said.
Meta cut 11,000 staff in November – the equivalent of 13% of its workforce – amid falling ad revenue and economic downturn. The company’s share price fell by more than 70% in 2022 before a rebound and in July it reported its first ever fall in revenue., responded to the news in a tweet saying it was “inevitable” Meta would follow Twitter.
The company currently provides free two-factor authentication through third-party apps and a security key, which are considered more secure than SMS-based systems. If non-subscriber accounts that use SMS authentication do not switch before the deadline, Twitter said it would disable two-factor authentication for that account.
The move has sparked concerns that it could lead to widespread hacks on accounts next month if they fail to switch over.
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