Meta said it's testing augmented reality ads within Instagram's main feed and stories feature. Here's more.
"Through the AR experience, brands can encourage people to actually try out and try on that product or interact with effects from their surroundings," Mendelsohn said.
Another new option for businesses on Instagram is an ad product called multiadvertiser ads that will show users a carousel of related promotions to accompany the original ad. Meta didn't providing pricing details on any of its new offerings. One of Facebook's primary challenges this year has been its hefty investments in its TikTok competitor calledTo try to take advantage of the growing popularity of Reels, Meta is debuting what it calls post-loop ads, a new ad format for creators and companies. A creator can run these short video ads of their partners in between their Reels. That feature is only available on the core Facebook app.
Additionally, businesses have the option of embedding a carousel of ads onto the bottom of a creator's Reels if approved by the creator. Clarification: This story has been updated to clarify that ads will be rolled out to all Instagram users.
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