The social media giant’s EssilorLuxottica deal finally bears fruit, with a new Facebook camera styled like Wayfarers.
“The objective was very much to build together something that people actually love and want to wear, something that looks good and can blend into everyday life,” Giaia Rener, global Ray-Ban brand director at“So rather than starting from a tech angle, which could actually be a little attention-seeking, what we did, we began at the inverse,” she continued. “Everyone knows Ray-Ban items and the distinctive shapes that we post in our range.
And yet, the overall effect doesn’t signal that it’s a gadget. It’s unlikely that anyone will be able to tell that users are wearing cameras. The classic Ray-Ban logo on the lens certainly helps obscure the digital nature of the frames. The result led to an emphasis on user education in the onboarding features, which covers safety — such as urging people not to capture while driving — as well as discouraging use in privacy-sensitive areas, like bathrooms or dressing rooms. “And if someone doesn’t want to be in your picture, honor their request,” Brahmbhatt said.
Ray-Ban Stories sits between the Spectacles 3 and Echo Frames — both literally here and conceptually.The connected Ray-Bans take cues and learning lessons from both of these predecessors, merging both of their main features while hoping to improve on the aesthetics and functionality.
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