Driven by evolving game design and a pandemic-led digital adoption, three quarters of Australian 65-74 year olds are now among our growing audience for games.
Australia’s average video game player is 35 years old, has been playing for 11 years, and is equally likely to be male or female.
The teen and young adult demographics still have the highest percentage of players, but older groups aren’t far behind. “Quite often we will sit down with policymakers or politicians who say they don’t play games, and we’ll just ask them, what’s on your phone? What do you do when you’re sitting on a plane? What is the first thing to do in the morning? You don’t have to be in a first-person shooter to be engaged with video games.”Credit:And such thinking is not only a problem for funding, regulating and celebrating games. It has wider economic implications as well.
The most recent report also showed that 91 per cent of parents reported playing games with their children, 59 per cent of adults said they enjoyed socialising in games, one third of players said they’d made a new friend inside a game, and only a quarter said they always play solo. “I think it bodes well for the industry. If you’ve got 81 per cent of the population engaging in video games, they want to see themselves in a video game,” he said.“They want a gender mix, they want different representations in the game, reflective of society.”
Brand, who started his own gaming journey with 1970s electronics like the Merlin and the Atari 2600, said some people who didn’t grow up with gaming can feel like there’s a fundamental difference between “real games” and the kind they themselves play in their downtime, when that isn’t necessarily the case.
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