The new, redesigned Fiat 500e will return to America in 2024, according to the company. A subscription model may be offered.
The Fiat 500e perfectly captures the difference between the new car market in Europe and in America. On the Continent, the diminutive 500e has a range of 199 miles WLTP from a 37.3 kWh battery and has been a. It is the ideal size for negotiating densely packed European cities with streets that were originally designed for ox carts. In America, where 80% of new vehicles are either SUVs or light trucks, the business case for the 500e is much less compelling.
The original Fiat 500e went on sale in America back in 2011. Everyone knew it was just a compliance car designed to get around the zero emissions rules established by CARB in California. It wasn’t a very good car and Sergio Marcchione, the mercurial head of Fiat Chrysler at the time, begged people not to buy one because he said the company lost $20,000 on every 500e it sold. A few years ago, Stellantis withdrew the 500, 500L, and 500e from the North American market.
Coppola adds that the Fiat 500e would work well with Stellantis’ Free2Move, the car-sharing and subscription business it’s been operating since 2016. While other automakers have bailed on car-sharing as a money-losing endeavor, Stellantis has been uniquely bullish, claiming it’s cracked the code to operating profitably. Car sharing works best in dense urban centers, which is precisely where Francois plans to market the new 500e.
Still, the average American drives less than 30 miles a day, which means for some people, a 500e would have enough range for nearly a week’s worth of driving. Maybe that subscription or car sharing model Francois spoke about would be just the ticket to get those folks behind the wheel of an electric Fiat.
The 500e will be no stripped out loss leader when it gets to America. It will come with an advanced driver assistance system that provides “Level 2+” features such as lane centering and adaptive cruise control, traffic sign recognition, blind spot detection, and 360-degree parking sensors. It will also come with the Fiat’s UConnect 5 connected car system and a 10.25-inch touchscreen.
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