Despite the challenges of developing film and potentially blurry results, film photography is experiencing a resurgence. Younger consumers are drawn to its deliberate process and privacy, using it as a hybrid medium for both analog and digital sharing.
The result might be blurry, the subject’s eyes might be closed and the flash is likely to be unforgiving – you will also need to have the picture developed. Despite all that, film photography is back.
Brady-Brown says film’s revival has been driven by younger consumers who may not have experienced film photography before and don’t always want the printed photograph. Model and “It girl” Kendall Jenner took her old school film camera to the Met Gala, while Shameless Media’s Zara McDonald likes to post her “Holidayz on film” photographs to Instagram.
“Kodak in New York are at full production, and they basically can’t meet demand,” Brady-Brown says. “They are probably ruing the fact they demolished a bunch of factories.”
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