Lizzie Radcliffe, the master tailor for Levi’s UK, shares some advice on getting your next pair of jeans right
According to one website of questionable repute, 1,240,000,000 pairs of jeans are sold every year – which, if true, is huge. And concerning, given that each pair takes an estimated 1,800 gallons of water to produce. This makes choosing a new pair of jeans an important decision – one that should be made mindfully. These jeans should be selected carefully, fit perfectly and bought with the intention of wearing them for a long time.UK and has worked at the company for ten years.
, making the finished product completely unique and personal to the client. Like a Savile Row suit for the modern age. Working at Levi’s in this capacity, there’s probably no one better placed to offer some tips on acquiring the perfect pair of jeans than Radcliffe. So, as Levi’s celebrates the 50th anniversary of the 501®, that’s what we asked her to do.“As you can have a pair of jeans for a long time, invest in a good quality denim with a high cotton content, they will fade over time so start darker. Get a fit that has longevity.
In November 1989, over two million people gathered at the Berlin wall and began tearing it down. As an expression of their newfound freedom, hundreds of youth wore blue jeans – a Western garment previously banned behind the“Remember we aren’t static – move around in them in the fitting room, trying bending down, imitating walking and sit down in them too.”“It can be quite a personal experience working with a tailor to create the ultimate fit.
“When getting them snug and with high cotton content, wear them at least eight times before giving them a wash. This will allow the denim to mould to your body. Don’t wash them as frequently as you might want to – you could hang them inside-out in an airy space to let them breathe after a hot day and rotate with another pair to give them a breather. Wash them inside out and cold, no need to wash them singularly as you’ll end up using too much washing product.
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