Former Cisco CMO Karen Walker joins Intel as senior VP and CMO:
Walker, a veteran of more than 20 years of global technology industry marketing, will join Intel as senior VP and CMO, effective Oct. 23. Walker will oversee Intel’s global marketing group and be responsible for building and strengthening Intel’s brand, supporting growth strategies, cultivating opportunities in new and existing markets, and increasing demand for Intel's products and solutions globally, according to a statement.
Walker previously served as CMO at Cisco since 2015. She was the force behind innovative campaigns such as“It was a crowning moment,” Walker said of the campaign. “It was the right campaign and the right time for the company. The response to it, especially internally, was just phenomenal.” Walker said she made the decision to join Intel—something she views as “a commitment” because she has “worked for companies for long periods of time”—for three reasons: one, because she believed the company has “the right strategy, culture and leadership team” in place; two, at Intel, marketing is valued and seen as a growth driver, which she believes to be true based on budget, the people and the time and attention paid to it as part of the leadership team, she said.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Twitter CMO Leslie Berland says this simple change brings more 'openness' to meetingsTwitter CMO Leslie Berland manages more than 100 people, and says she takes a non-traditional approach to meetings with her team.
Read more »
Back-to-School Raspberry Granola Bars From Karen DeMasco Recipe on Food52This easy, one-bowl jam bar recipe is a granola bar, fruit crisp, and Pecan Sandy shortbread cookie in one, and can use any jam and nuts in your pantry.
Read more »
General Mills CMO Ivan Pollard defends his stance on how ad agencies should be compensated — and lays out what the CPG giant seeks from its agency partnersPollard's comments come on the heels of General Mills launching a creative review earlier this year, which came under fire from some agencies.
Read more »
A sixth grade girl at Karen Pence's Christian school allegedly admits she made up her story about white boys cutting her dreadlocksImmanuel Christian School and the family of the 12-year-old girl released statements to the media on Monday.
Read more »
Twitter CMO Leslie Berland says this simple change brings more 'openness' to meetingsTwitter CMO Leslie Berland manages more than 100 people, and says she takes a non-traditional approach to meetings with her team.
Read more »