The refined world of haute couture has embraced celebrity with actor Nicole Kidman and reality star Kim Kardashian on the runway at Balenciaga in Paris.
The show began with faceless models in the skin-clinging neoprene bodysuits that the Kardashians gravitate towards, before moving into Demna’s normcore staples of denim jackets, hoodies and parkas but reached its climax when the designer gave himself over to celebrity and glamour.
The event felt like a shift in the world of haute couture, where the finely-crafted clothes are only relevant to the extremely wealthy. Balenciaga is owned by the French luxury conglomerate Kering, which has decided all shows are an opportunity to provide fashion entertainment and lure customers to more affordable ready-to-wear and $109.99 fragrances from Chemist Warehouse.
It is the same stab at relevance that has been applied to the show’s venue, at the renovated original location of Cristóbal Balenciaga’s haute couture studio, 10 Avenue George V, Paris.
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