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Chinese automotive giant Geely already sells cars in Australia through its Lotus, Polestar and Volvo brands, but now it’s bringing its namesake brand. The company has confirmed it’ll bring its new Geely EX5 to Australia, a mid-sized electric SUV that could battle the likes of the BYD Atto 3 and Tesla Model Y. The EX5 has been developed simultaneously in left- and right-hand drive, and will spearhead Geely Auto’s launch into markets such as Australia, Norway and Thailand.
For context, the BYD Yuan Plus, known here as the Atto 3, is priced similarly to the Chinese-market E5 range. It’s priced between 119,800 and 147,800 yuan in China, but between $44,499 and $47,499 before on-road costs in Australia The Geely brand’s Australian return was first indicated in May with a job posting on LinkedIn for a national marketing director who will be responsible for “the brand strategy of Geely” and “new Geely brand building”.
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