As with Google Search, a partnership over the AI chatbot could work for both companies, but what would it be like for consumers?
IPhones are likely to get some zeitgeisty new capabilities this year, powered by Google’s Gemini AI models, which could bring Apple’s smartphones up to par with the latest Androids as far as chatbots and generative editing are concerned. But what exactly would that look like? And why hasn’t Apple developed an AI of its own?
The web giant is of course already a major partner of Apple’s, supplying some of the most popular software on the App Store and providing Google Search as the default method for iPhones. That deal — in which Appleto use a far better search engine than it could build itself, and Google gets exposure to millions of eyeballs for serving ads — is a win-win, and the AI deal likely will be too.
Google’s AI models are seen in other parts of its own Pixel phones too, such as a voice agent that can screen and translate calls for you, or a photo editor that can move or remove objects and fill in the blanks. Samsung phones have someA potential iPhone adaptation could mean Siri is imbued with new Gemini capabilities, or could expand the chatbot’s powers beyond the iOS Google app.
Apple has purposefully distinguished itself in the market by not collecting or selling user information, and generally shying away from data brokering. So soaking up a mountain of data to create a large language model might simply not be its style, but it still considers that it needs one on its smartphones to keep up with the times.We’ve seen a similar thing occurring very recently with Mac computers.
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