The Hallmark Channel reversed its ban on ads featuring same-sex couples and apologized for pulling them in the first place.
Following social media outrage over its decision to pull ads featuring same-sex couples, the Hallmark Channel today reversed its ban on the advertisements and apologized for pulling them in the first place, a spokesperson from the network told CNN.
The original ad, from online wedding planning company Zola, featured same-sex couples celebrating marriages, including two brides kissing at the altar.banning the commercials“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” he said in a statement. “Said simply, they believe this was the wrong decision.
After pulling the ads, the channel’s parent company, Crown Media Family Networks, was inundated with calls for viewers and advertisers to boycott the channel. On Twitter, the hashtag #BoycottHallmark was trending with celebrities like Ellen DeGeneres and William Shatner chiming in to protest the decision.
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