The San Francisco-based brand says it’s made a net-zero carbon shoe with its new M0.0NSHOT. trainer.
Moving forward, Allbirds – which is aiming to launch its zero-carbon trainer commercially in 2024 – hopes to apply the learnings from its M0.0NSHOT. sneaker to its entire range, in order to achieve its target of cutting the carbon footprint of its products by half by 2025, and to less than 1kg CO2e by 2030. “Effectively what that means is that by 2030, all of our products will look like this one,” Hana Kajimura, Allbirds’s head of sustainability, says.
Still, achieving that goal will be a challenge – particularly when it comes to scaling up the materials and practices it has used for M0.0NSHOT. While Allbirds is currently only using wool from one farm for its carbon-neutral trainer, it is working with’s regenerative wool programme, ZQRX, to increase the pool of farms it can source from. “M0.
In fact, Allbirds – in keeping with its non-competitive ethos – is now calling for other brands to get involved, so that they in turn can create their own carbon-neutral shoe. “It’s an invitation for the rest of the fashion industry to collaborate with us, to take these materials and these learnings and interpret it in their own way,” Brown concludes. “We believe this is the future of footwear.”
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