Sam Mitchell’s Hawks play fast, exciting footy, but that’s only part of the story. Behind them is a social media phenomenon largely driven by fans, but embraced by the players. We explain what it means.
Hawthorn have captivated Melbourne, or at least the parts of Melbourne that don’t hate them, surging into an AFL semi-final with a brigade of 20-something young men with mullets and fades. They play fast, exciting footy, but that’s only part of the story. Behind them is a social media phenomenon largely driven by fans, but embraced by the Hawks players whose coach, the previously unsociable Sam Mitchell, has given them a licence for fun.
It might be hard to define Hokball but here’s what it’s not. There’s no suggestion it’s an Australian take on “Hawk Tuah”, the woman whose sex tip video went viral.an on-field clash between teammates Ginnivan and Will Day during a match against Adelaide. Albanese was in a corner with Hawks president Andy Gowers, beholding the outpouring of joy. “We don’t have a lot of kids among the playing group, but there are cousins and nephews and nieces and so on,” said Gowers. “So yeah, allowing the families to come in and enjoy the win is deliberate – and fantastic.”At a guess, the throng in the rooms skewed to early middle age.
Inside the club, the teenage star was actually “Bulldog” or “Bull”, but the Hawks won’t care what he’s called if he keeps playing like this.Hawthorn move the ball like lightning, dismantling team defences and confusing opponents. Their team consists of quick runners, good ball users and excellent decision makers, with their recruiters assembling a group who complement each other, believe in each other and like each other.
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