The Dutch government has announced it will stop using the moniker Holland in favour of its official name the Netherlands.
From January, companies, embassies, ministries and universities will only be able to refer to the state using its legitimate title.Credit:The €200,000 rebrand is part of an update of the country's international image that includes a push to more sustainably manage large numbers of tourists who visit the country each year.
Holland is not the official name of the entire country and refers to two of the 12 provinces, North Holland, which includes Amsterdam and Haarlem, and South Holland, where The Hague, Rotterdam and Leiden are situated. An unnamed spokesman for the foreign ministry told news agency Efe: "It is a little strange to promote only a small part of the Netherlands abroad, that is, only Holland."
She added that it can be used in different industries "from high tech to agrifood and from sport to culture".
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