London’s famous Twickenham Stadium is set to become the last national rugby stadium in the UK to be rebranded under the auspices of a sponsor.
The 82,000-seat home of English rugby is to be renamed from September after the Rugby Football Union signed a long-term deal with the insurance company on Monday.
The RFU declined to reveal the amount being paid by Allianz for the naming rights, as well as its investment into the senior England teams and community game, but described it as “significant.” The move comes after the RFU reported a loss of £6.3 million and operating profit of £4 million when announcing its figures for the 2022-23 financial year.
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