How a former Tesla VP convinced top leaders from Amazon, Netflix, and Facebook to join his fashion startup
, and other tech behemoths to lead their digital overhaul efforts. But it's not just the large corporations; startups are also getting in on the action.
The strategy is his way of tackling what is an increasingly common problem throughout corporate America:under which a digital overhaul can succeed. And in Moda's case, that means figuring out the best way to connect customers to high-fashion clothes shown on runways directly, as opposed to the historic paradigm of waiting for department stores to decide what to feature on their floors.
"It takes a lot of hard work," he said. "You can't delegate this problem to your head of HR, or your head of recruiting, or to other executives." "Right from day one, I've been extraordinarily involved in the recruitment process. I don't put it above myself to be involved in recruiting in all levels of the organization," he said.
When the company needed to hire product managers to oversee its e-commerce overhaul, for example, Srivats began personally scouring the job platform for individuals with similar experience at other companies — as well as people who previously interned at Moda.
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