Legacy clothing brands like Woolrich and Pendleton are using collaborations to entice a new generation of shoppers
ON FRIDAY, FEB. 22 in downtown Manhattan, the vintage shop Procell hosted the launch party for a collaborative clothing collection between Paul & Shark, a stalwart, 43-year-old Italian yachting brand and Lqqk Studio, a seven-year-old Brooklyn screen printer cum clothing label.
Between the racks holding the Italian-flag parkas and giant-logo rugby shirts the partnership had yielded, millennials in swooshed sneakers and slumpy hoodies sipped beers. They were a world apart from the blue-blazer set that frequents Paul & Shark’s 390 international stores. And that was exactly the point.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Zalando extends beauty range to five new markets, adds brandsZalando will offer beauty products in five new markets and add more brands from ...
Read more »
Investor asks L Brands to separate Victoria's Secret, Bath & Body Works: WSJAn investor in Victoria's Secret parent L Brands plans to ask the company to split Bath & Body Works from the lingerie chain, according to the Wall Street Journal.
Read more »
Investor pushes L Brands to spin off Victoria's SecretActivist investor Barington Capital on Tuesday urged L Brands to separate its Vi...
Read more »
‘The silence is deafening’: Major brands avoid Trump even as he promotes them from the White HouseThe corporate reticence underscores the tense relationship between a polarizing president and top U.S. consumer products.
Read more »
Robot waiters and snail pizza: What US fast food brands do to please Chinese dinersUS fast food giants like KFC, Pizza Hut and Taco Bell are using high-tech, unique ingredients and upscale restaurants to win over the Chinese market
Read more »
Here are the biggest analyst calls of the day: Anheuser-Busch InBev, Five Below, Constellation BrandsHere are the biggest calls on Wall Street Thursday
Read more »
Gap, Lyft, Barbie and Bud: Here's what brands are doing for International Women's DayInternational Women's Day is a chance for firms to highlight the gender equality work they're doing. This year many are pushing staff initiatives and charitable work as well as launching advertising campaigns.
Read more »
Gunmaker American Brands warns business is slowing as background checks fallGunmaker American Outdoor Brands warns business is slowing as background checks fall, sending shares down 5%.
Read more »