7NEWS brings you the latest local news from Australia and around the world. Stay up to date with all of the breaking sport, politics, entertainment, finance, weather and business headlines. Today's news, live updates & all the latest breaking stories from 7NEWS.
Andy Skora and Will Morgan became mates while working together in Sydney , and dreamt up an idea that would take over the Australian alcoholic beverage industry. The pair were working as field sales manager and senior brand and innovation manager at French alcohol giant Pernod Ricard when they decided to branch out on their own. They created cult beverage business FELLR — but it wasn’t without a few bumps in the road.
pandemic hit six weeks later. “We got locked down in our apartments,” Morgan said. “ had to try to create a brand-new product and a brand-new category, all locked down. “We kind of were doing flavour testing, we were doing brand design, everything while locked down.” Skora and Morgan launched the first two FELLR products — Lime & Soda, and Dry and Lime — in June 2020.
accidentally levelled the playing field somewhat by limiting those opportunities for even the bigger players. “ was definitely digital-first when we launched,” Morgan said. “I think what made it in our favour a little bit during that time is that really kind of brought everyone onto the same level. “It was really about building an effective digital media strategy early on.
hit, because we would have put all of our stock into kegs and not been able to sell it for a year and a half. “I think because of the sheer volume of how many retail accounts there are, that is a bigger channel for us, but on-premise — we see that dollar per spend in venues is higher in on-premise.” FELLR has partnered with businesses including ALH Group, Solotel and Merivale to be sold in venues around the country such as the SCG. “It was amazing when we first got that,” Skora said.
Business Lifestyle Drink News NSW News News Sydney
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Max Futcher and Sarah Greenhalgh to co-anchor 7NEWS Brisbane’s 6pm news bulletin7NEWS brings you the latest local news from Australia and around the world. Stay up to date with all of the breaking sport, politics, entertainment, finance, weather and business headlines. Today's news, live updates & all the latest breaking stories from 7NEWS.
Read more »
7NEWS Brisbane co-anchor Sarah Greenhalgh moves into newsreading role six months pregnant7NEWS brings you the latest local news from Australia and around the world. Stay up to date with all of the breaking sport, politics, entertainment, finance, weather and business headlines. Today's news, live updates & all the latest breaking stories from 7NEWS.
Read more »
Former South Australian councillor accused of stalking asks 7NEWS Adelaide reporter on a date outside court7NEWS brings you the latest local news from Australia and around the world. Stay up to date with all of the breaking sport, politics, entertainment, finance, weather and business headlines. Today's news, live updates & all the latest breaking stories from 7NEWS.
Read more »
7NEWS Sydney announces new weekend presenting duo of Michael Usher and Angie Asimus7NEWS brings you the latest local news from Australia and around the world. Stay up to date with all of the breaking sport, politics, entertainment, finance, weather and business headlines. Today's news, live updates & all the latest breaking stories from 7NEWS.
Read more »
Ambassador John Bolton tells 7NEWS Donald Trump re-election could mean AUKUS subs plan torn up7NEWS brings you the latest local news from Australia and around the world. Stay up to date with all of the breaking sport, politics, entertainment, finance, weather and business headlines. Today's news, live updates & all the latest breaking stories from 7NEWS.
Read more »
Paul Morrissey, cult filmmaker and Andy Warhol collaborator, dies at 86The director of films including Trash, Flesh and Women in Revolt has died in New York after a bout of pneumonia
Read more »