And just like that, an exercise bike has caused more controversy than Samantha’s absence. And now Ryan Reynolds is getting in on the act.
It’s quite impressive that amid a slew of petty references to the, awkwardly played off in the show as fictional dirty laundry, Samantha’s absence isn’t even its biggest controversy. Somehow that honour goes to - spoiler alert - an exercise bike.
Chris Noth as Big and Sarah Jessica Parker as Carrie in the first episode of the Sex and the City revival And Just Like That....Neither can Peloton, the exercise equipment company whose surprise cameo killed off one of the show’s most beloved characters. It’s the kind of wild advertising saga you might find dissected onTotally. In the series’ opening episode, we’re reintroduced to Carrie and Mr Big in domestic bliss.
So is Peloton’s inclusion in the episode just another example of what last decade’s sales managers would’ve called “native advertising”?immediately after the episode aired, it’s unlikely they were in on the “Hey, our exercise bikes might kill you!” plot point. In fact, the company’s been scrambling ever since.that while they knew Peloton’s exercise equipment would feature in the series premiere, they weren’t aware of the wider context around the appearance.
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