And just like that … bike company Peloton have responded to the infamous Sex and the City scene which saw their share prices hit a 52-week low. Warning: Spoilers.
Mr Big – might have met his unfortunate end on a Peloton bike, but the exercise equipment company has had the last laugh.
SATC’s long-awaited sequel did the unthinkable, killing off Carrie Bradshaw’s longtime love interest with a heart attack during a 45-minute session on a stationary Peloton bike.Devastating. Picture: HBO. It was emotional. Carrie clutched Mr Big’s arm as her infamous voiceover declared: “And just like that, Big died”.Less than two days after the episode premiered, Peloton shares nosedived byNow Peloton have responded to the controversy with a parody ad that has resurrected Mr Big and matched him with Jess King – the exact same Peloton instructor from the show .Released on Monday morning, Noth reappears in the ad, sitting on a couch and gazing into King’s eyes.
“And just like that,” begins Reynolds. “The world was reminded that regular cycling stimulates and improves your heart, lungs and circulation. … Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels. He’s alive.”
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