Having lost his place on TV and radio, Brand has moved online in recent years and created a lucrative community for himself.
Despite no longer being a prominent figure in mainstream film, television or radio, Russell Brand has continued to carve out a profitable media career for himself by turning to online platforms and embracing an anti-establishment narrative in order to gain new followers.
One social media expert told The Guardian they estimate Brand is “likely making £2,000 to £4,000 per video”, not including any affiliate deals or brand sponsorships that may also be running in the background. Having drawn people in with his provocative content on these platforms, Brand also offers fans other ways to interact with him through subscriptions and links to his other work.
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