Travis Auld, the former AFL chief financial officer-turned F1 GP chief executive, has big plans for the race to go more female and family friendly, to help attract record crowds.
If everything is going well on Sunday, the chief executive of the Australian Grand Prix Corporation, Travis Auld, will be strolling through the corporate suites and grand stands, shaking hands and slapping backs in front of a record crowd.
Auld has big plans for the race, already on track to pass last year’s record crowd of 444,000 people over the four days of the event from Thursday.and having two Aussies on the grid for the first time since 2011 – crowd favourite Daniel Ricciardo and Melbourne home-town hero Oscar Piastri. “Our challenge is to continue to evolve the event in line with the changing demographics; this year you will see our focus on families and connection to iconic Melbourne brands.”The Australian Grand Prix Corporation – also responsible for the Australian Motorcycle Grand Prix – spent $198 million to stage last year’s race at Albert Park, an increase of $44 million, or 29 per cent from 2022.
“One of the things that has surprised me is the extent to which corporate Australia and the very senior leaders of this country are connected to the sport,” Auld says. “The timing was perfect when this role came up. I threw my hat in the ring and was fortunate enough to get it.”
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